At Cision, we believe in empowering every individual to make an impact. Here, your voice is heard, your ideas are valued, and your unique perspective fuels our collective success. As part of our global team, you'll thrive in an environment that champions curiosity, collaboration, and innovation, all while making meaningful contributions to the brands we accelerate.
Join us in shaping the future of communication and building authentic connections that matter. Whether you're solving complex problems or driving bold innovations, your growth is our success, and together, we’ll create the conversations of tomorrow.
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The Marketing Development Representative (MDR) is responsible for managing time-sensitive, marketing-driven interactions to generate new business opportunities. This role involves handling Automated Qualified Leads (AQLs) from the Marketing team, such as inbound demo requests and profiled form submissions. The MDR plays a crucial role in qualifying leads, converting them into pipeline opportunities, and contributing to overall revenue growth.
Key Responsibilities
Lead Qualification & Conversion
- Identify and qualify leads based on Cision’s Ideal Customer Profile (ICP) to build a strong pipeline.
- Maintain an optimal conversion rate for Marketing Qualified Leads (MQLs) to maximize efficiency.
Inbound & Outbound Engagement
- Conduct outreach via calls and emails to engage with MQLs, including inbound demo requests and profiled form submissions.
- Nurture leads from conferences, webinars, and Cision-hosted events to drive engagement.
Collaboration & Process Management
- Work closely with Sales, Marketing, and Business Development teams to ensure smooth lead handoff and follow-up.
- Maintain accurate lead tracking and updates in Salesforce to monitor progress and results.
- Develop a strong understanding of Cision’s products, services, and customer use cases to effectively communicate value to potential clients.
Minimum Qualifications
- Bachelor’s degree in a relevant field.
- At least 2 years of experience in lead qualification and conversion.
- Proven ability to convert marketing-generated leads into opportunities.
- Strong organizational and prioritization skills.
- Excellent ability to build rapport with clients and internal teams.
- Highly motivated to exceed sales targets.
- Coachable, proactive, and results-driven mindset.
As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision.com and follow @Cision on Twitter.
Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com.
Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.
Cision is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Cision will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact hr.support@cision.com
Please review our Global Candidate Data Privacy Statement to learn about Cision’s commitment to protecting personal data collected during the hiring process.