For the eighth year in a row, Cision and PRWeek have teamed up to bring you the ultimate guide for PR and comms pros: the 2025 Comms Report.
We surveyed 300+ senior PR leaders across North America to uncover the trends, challenges, and the biggest opportunities that will shape the industry in 2025.
This year, we’re stepping it up with a webinar series breaking down the biggest challenges from the report and giving you real, actionable solutions powered by CisionOne to help you work smarter, not harder.
Webinar Session 1: From Reactive to Proactive – How to Do More With Less
Tuesday, March 25 - 10:00 a.m. CT | 3:00 p.m. GMT
What the 2025 Comms Report Reveals:
- 81% of comms pros are under more pressure than ever to deliver bigger results with fewer resources
- The #1 challenge for PR teams in 2025? Shifting from a reactive to a proactive strategy
What You’ll Learn:
- Make the most of your time: Prioritize high-impact PR activities for maximum results
- Work smarter, not harder: Streamline your workflows and use AI to refine pitches, get smart summaries, and elevate your PR game
- Stay ahead of the competition: Leverage advanced tools and strategies to make an impact
This isn’t just another webinar—it’s your PR playbook for 2025.
Meet the Speakers
Karen Stockert is a Sector Lead for Insights Consulting at Cision. In her 13 years with Cision, she has led and conducted media insights research, analysis and strategic guidance for enterprise clients in healthcare, non-profit, public sector and B2C who seek to better understand the impact of their communications efforts and how to shape them.
Prior to joining Cision, Karen conducted consumer insights research using primarily qualitative methods for major consumer brands. Karen also brings experience as a visual communications professional, having developed brand identity and print and online marketing programs for clients in hospitality, higher education and high tech.
In his two decades-plus at Haymarket Media, primarily focused on PRWeek, he has played an integral on some of that brands’ most well-known properties, including the PRWeek Awards, PRDecoded (the brand’s annual conference), AI Deciphered, Best Places to Work, the annual Agency Business Report, as well as numerous roundtables, webcasts, and other in-person and virtual gatherings.
Prior to his stint at Haymarket Media, he was managing editor of MetroSports Magazine, a participatory sports publication that covers the New York, New England, and Mid-Atlantic regions.
